ONLY GRAPHIC DESIGN

Instituto Monsa De Ediciones S.a.

The corporate image is one of the essential factors within
different organizations, and do not always is taken with the care
it deserves. This book focuses on the importance to business
decision, as the use of typography and images to create
original references. Cases such as Apple, Coca-Cola, Louis
Vuitton, Vueling, Vogue and many others, illustrate perfectly this
work to identify the brand with the product.
In this book we see the latest trends of the visual identity of hotels,
stationery, packaging, the infl uence of promotions, events, etc..